Mean Joe Advertising

Mean Joe Advertising, a full-service ad agency based in Northeast Ohio, is known for its innovative and effective advertising strategies. As the creative director, I recognized the need for our agency to differentiate itself with a distinctive online presence that not only showcases our expertise but also stands out in a crowded market.

The Challenge

While updating our agency website, I noticed a common trend across most ad agency sites—they often felt similar, with conventional layouts and predictable designs. Our challenge was to break away from the norm and create a website that truly reflected our agency’s creativity and forward-thinking approach. The goal was to design a 'mobile-first' site that prioritized user experience on all devices, particularly on mobile, where a significant portion of web traffic originates.

Creative Strategy

To build a site that was both functional and visually striking, I began by researching 'mobile-first' platforms and studying their design principles. Understanding that the home page would serve as the first impression for potential clients, I focused on designing a layout that immediately communicated the most important information—our services, portfolio, and unique value proposition. From there, I expanded the design to the pillar pages and the rest of the site, ensuring a cohesive and intuitive user experience throughout.

Execution

I chose Webflow as the platform for our new website due to its powerful design capabilities and flexibility. Webflow allowed us to build a highly customized site without the limitations of traditional web development. It enabled us to create a dynamic, responsive design that looks and feels unique compared to other agency websites. The platform’s visual editor gave us the creative freedom to experiment with layout, animations, and interactions, resulting in a website that truly showcases our proficiency in web and creative design.

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The Power of Webflow:Using Webflow provided several advantages:

  • Design Freedom: Webflow’s visual interface allowed us to design exactly what we envisioned without compromising due to coding limitations. This was crucial in making our site stand out with a unique look and feel.
  • Responsive Design: With a mobile-first approach, Webflow ensured that our site performs seamlessly across all devices, providing an optimal user experience whether accessed on a phone, tablet, or desktop.
  • Efficient Workflow: Webflow’s built-in CMS and hosting capabilities streamlined the process from design to launch, making updates and content management easy and efficient for our team.

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Results

The redesigned Mean Joe Advertising website now serves as a powerful testament to our agency’s capabilities in web design and creative strategy. The unique, mobile-first design not only sets us apart from other agencies but also effectively communicates our brand’s identity and expertise to potential clients. The new site has received positive feedback for its user-friendly navigation, engaging design, and clear presentation of our services and portfolio.

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This project demonstrates the impact of thoughtful design and strategic platform selection in creating a website that not only meets business objectives but also differentiates a brand in a competitive market. By leveraging Webflow’s capabilities, we were able to build a site that reflects the innovation and creativity at the heart of Mean Joe Advertising. As the creative director, I ensured that every element of the site was carefully crafted to deliver a memorable user experience and position our agency as a leader in digital and creative design.

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