I turn brand stories into measurable growth.
A marketing leader with 12 years building brand strategy, go-to-market campaigns, and high-performance creative teams across B2B and B2C — with the operator discipline to tie every program back to pipeline and revenue.
Marketing leadership isn't a choice between brand and performance — it's the discipline to make them the same motion. I build the strategy, assemble the team, and ship the creative that moves the number, then prove it with the analytics.
Latest articles
ALL ARTICLES →Four disciplines I lead end to end — from strategy through execution.
Brand Strategy
Positioning, narrative, and identity that give a business a clear, ownable place in its market. I define the story, align leadership behind it, and carry it through every touchpoint — from messaging architecture to visual system.
Demand Generation
Multi-channel go-to-market programs that turn awareness into pipeline. I build the campaign architecture, manage the budget and media mix, and optimize relentlessly against ROAS, CAC, and revenue — not vanity metrics.
AI-Powered Marketing
Folding AI into the marketing engine without losing the craft. At MCPC I built a Claude-based internal Copilot, a multi-agent content pipeline, and a Chief of Staff agent — an estimated 30% gain in team efficiency — while keeping a human standard on everything that ships.
Content Strategy
Thought-leadership and content engines that build authority and compound over time. I translate complex, technical value into clear narratives buyers act on — and the creative production muscle to ship it across formats and markets.
Free, field-tested guides you can put to work this quarter.
The Modern B2B Marketing Playbook
Seven field-tested parts on how lean teams build authority, demand, and pipeline in a market reshaped by AI — plus a 90-day plan to run it.
The Small Business AI Guide
A practical starting point for using AI to save time and punch above your headcount — the tools, the workflows, and where to begin, without the hype.
The Marketer’s CRM Guide
Your CRM is the most underutilized tool in marketing. An 8-step framework for turning it from tech debt into the operational backbone of your marketing function.
Looking for a marketing leader who connects brand to revenue?
mbloomstine@gmail.com