Majic 105.7

Majic 105.7, one of Northeast Ohio’s most beloved radio stations, is known for playing classic hits from the '70s and '80s. As a key player in the Cleveland radio scene, they wanted to modernize their logo while retaining a strong connection to their roots in the city and the music that defined a generation. They approached me to create a logo that was modern, distinctive, and unlike any other radio station logo.
Majic 105.7 Billboard Mock up

The Challenge

The existing logo was outdated and lacked the fresh appeal the station desired. Majic 105.7 needed a brand identity that reflected both its connection to Cleveland and its timeless music. The goal was to create a design that felt contemporary but still paid homage to the station’s legacy. It was important to highlight the station’s role as “the heartbeat of Cleveland’s Rock 'n' Roll.”

Creative Strategy

I developed three logo concepts, each offering a unique approach. The winning design combined the essence of Cleveland’s iconic skyline with a visual nod to the music industry through soundwaves. The final logo features:

  • Guitar Pick Icon: Symbolizing Cleveland’s musical heritage, the guitar pick doubles as a play button, reinforcing the station's connection to music and entertainment.
  • Cleveland Skyline & Soundwaves: The soundwaves flowing through the skyline represent the station’s deep roots in the city and its role in delivering classic hits.
  • Bold Typography: The clean, modern font ensures the logo stands out in a crowded media landscape while maintaining its readability across different platforms.

‍

Execution

Once the concept was approved, I developed a full brand identity guide for Majic 105.7. This guide included usage guidelines, color schemes, and variations for different applications. The new logo was designed for flexibility, working across digital platforms, print, and on-air branding. Additionally, I introduced a holiday variation of the logo, incorporating festive elements while retaining the core design features.

Results

The new logo has been a hit, giving Majic 105.7 a fresh, modern look that resonates with both longtime listeners and new audiences. It effectively communicates the station’s connection to Cleveland’s rich musical history while positioning it as a forward-thinking, dynamic brand. The updated brand identity has allowed Majic 105.7 to stand out in a competitive radio market, strengthening its visual presence across all channels.

‍

‍